About us
The Brand
XAVOX stands for 'The Voice of the unknown aroma'. We create fusion fragrances that are luxurious, innovative and diverse. Inspired by the vibrant distinctive aromas of South America, blended with the elegance of European and Arabian influences.
Our mission is to empower and connect people, encouraging them to explore new olfactory experiences that evoke emotion, adventure, and cultural discovery.
Our Inspiration
Inspired by South America’s breathtaking landscapes, vibrant culture, and unapologetic joy, Pura Vida is reimagined in each XAVOX fragrance as a modern expression of life.
Pura Vida—a phrase that whispers “pure life” yet embodies so much more. It’s a way of living, a rhythm, a soul-deep connection to the beauty in every moment.
Every scent embodies the beauty of Pura Vida, where each bottle tells a story of the brand values empower, connect and explore.
The Founder
Driven by a passion for discovery and inspired by his Afro-Latin roots, Juan combines cultures, memories, and experiences into fragrances that transcend borders. Growing up surrounded by diverse traditions and later living in a dynamic European city, he realized that perfume is a universal language connecting people, evoking emotions, and bridging differences.
Juan’s vision is to share the richness of South America’s unique scents with the world, honoring its vibrant traditions and extraordinary natural ingredients.
Through XAVOX, he blends his heritage with modern creativity to craft perfumes that unite and inspire. Each creation invites you to explore, connect, and celebrate the beauty of shared experiences.
XAVOX stands for 'The Voice of the unknown aroma'. We create fusion fragrances that are luxurious, innovative and diverse. Inspired by the vibrant distinctive aromas of South America, blended with the elegance of European and Arabian influences.
Our mission is to empower and connect people, encouraging them to explore new olfactory experiences that evoke emotion, adventure, and cultural discovery.
Inspired by South America’s breathtaking landscapes, vibrant culture, and unapologetic joy, Pura Vida is reimagined in each XAVOX fragrance as a modern expression of life.
Pura Vida—a phrase that whispers “pure life” yet embodies so much more. It’s a way of living, a rhythm, a soul-deep connection to the beauty in every moment.
Every scent embodies the beauty of Pura Vida, where each bottle tells a story of the brand values empower, connect and explore.
Driven by a passion for discovery and inspired by his Afro-Latin roots, Juan combines cultures, memories, and experiences into fragrances that transcend borders. Growing up surrounded by diverse traditions and later living in a dynamic European city, he realized that perfume is a universal language connecting people, evoking emotions, and bridging differences.
Juan’s vision is to share the richness of South America’s unique scents with the world, honoring its vibrant traditions and extraordinary natural ingredients.
Through XAVOX, he blends his heritage with modern creativity to craft perfumes that unite and inspire. Each creation invites you to explore, connect, and celebrate the beauty of shared experiences.
"A perfume has no boundaries— it’s a shared language connecting individuals from every corner over the world"
