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The new face of luxury: diversity and identity in modern perfumery

Luxury has always told a story. For too long, that story was told by the same voices, from the same places. That is changing — and perfumery is at the centre of it. The fragrance industry is underg...

Yerba maté: South America's hidden scent treasure

Long before yerba maté entered the world of perfumery, it was being shared between strangers as a gesture of trust. That ritual weight is inseparable from the scent.

South America in a bottle: the ingredients changing perfumery forever

There is a continent that smells of fire, earth and sweetness all at once. Of smoke rising from the savanna and fruit ripening under a sun that burns nowhere else quite as bright. South America has...